SwapAds Roadmap — What We’re Building | SwapAds

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ROADMAP

What we’re building. What comes next.

New niches, advanced matching, post analytics, API access. We ship when a phase is ready — no fake dates.

Phase 1 — Foundations

Where we are today: the core backlink exchange works end-to-end and is live in the early adopters program.

Backlink exchange v1

Offers, approvals, 3-way placements, per-backlink controls. Live.

Anti-fraud & verification

Bot detection, viewability, domain + email verification. Live.

Statistics

Views, clicks, daily rollups, indexation checks. Live.

Early Adopters Program

Pioneer, Partner + Friend tiers, founder access, onboarding calls. Live.

Niche network

15 niches, 145 sub-niches, cross-niche matching. Live.

Backlinks block + shortcode

Gutenberg block and shortcode for displaying approved backlinks. Live.

Phase 2 — Network Growth

What we’re building next, in no particular order.

Privacy & GDPR compliance

Right-to-erasure tooling and data-retention controls for visitor data.

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Partner tier opening

Broader onboarding for the next wave of operators.

Public operator directory

Every verified operator gets a public profile page.

Matching improvements

Smarter pairing from real trade data — niche match accuracy, response time.

Case studies

Published results with real numbers from early adopters.

Auto-recheck workflows

Automated re-verification and indexation re-checks.

Referral program

Invite fellow operators and grow the network together.

Phase 3 — Scale

Early adopters keep their free access as the network scales.

Network features

New capabilities roll out as the network grows. Early adopters keep free access.

Agency tier

Multi-site management for studios and agencies.

Credit packs

Optional accelerators for operators who want more than 1:1 trades.

Advanced analytics

Deeper performance and traffic-quality reporting.

Phase 4 — Expansion

New niches open only after legal review — we don’t rush compliance.

₿ Crypto niche

After legal review — waitlist open now.

iGaming niche

Jurisdiction by jurisdiction, after legal review.

Cannabis niche

After legal review — CBD gets its own sub-niche.

Guest blog exchange

Editorial guest posts between verified operators.

More builders

Elementor / WPBakery support, AMP, push notifications.

What we’re deliberately NOT building yet

  • A public app marketplace — the network comes first.
  • Non-WordPress clients — WordPress only while we prove the network effect.
  • Service workers / PWA — deferred until push notifications matter more.
  • Email notifications — in-dashboard notifications only for now.

Help us build the roadmap

Early adopters shape what gets built first — your niche and use case get priority.

Frequently Asked Questions

Why no release dates?

Because dates would be guesses. We ship each phase when it’s ready and verified.

What ships next?

Privacy & GDPR compliance work and the partner tier opening lead the way, followed by the operator directory and matching improvements.